Turning complexity into clarity

Principal Product Designer and design leader focused on enterprise platforms, AI-enabled workflows, and system-heavy experiences. I simplify technical domains into calm, usable products—and align teams around a clear design direction.

Leadership Value

Design Strategy & Direction

  • Set product UX direction
  • Align stakeholders
  • Define north-star flows

Systems Thinking

  • Map complex domains
  • Scalable IA
  • Design systems for consistency

Execution & Craft

  • Figma prototypes
  • Accessibility
  • Clear specs for engineering

How I turn complexity into clarity

Step 1

Map the domain

Mental models, constraints, system states
Step 2

Reduce cognitive load

Hierarchy, progressive disclosure
Step 3

Make status obvious

Feedback, visibility of system status
Step 4

Validate & align

Reviews with eng/PM, iteration, launch

Process I show in case studies

Competitor analysis

Patterns, gaps, differentiation

Journey/user flow mapping

States, edge cases

Prototyping + iteration cycles

2–3 loops

Outcome measurement

Retention, time saved, cost saved

Leadership Lens

InfluenceTradeoffsAlignmentSystemsOutcomes